Marketing Planning By: Jim Blythe; Phil Megicks Publisher: Pearson (Intl) Print ISBN: 9780273724711, 0273724711 eText ISBN: 9780273724728, 027372472X Edition: 1st Pages: 288 Copyright year: 2010 Format: PDF Available from $ 26.99 USD SKU 9780273724728R365 Marketing Planning provides an overview of the essential elements of marketing planning with a particular emphasis on the components of the marketing planning process, whilst highlighting the three core themes of environment, strategy and context. The book features an innovative running case study which follows a company through the entire process of marketing planning, stage by stage and chapter by chapter, finishing with a completed marketing plan. Additional ISBNs 9781447915539, 1447915534 Download eBook Free: https://ouo.io/D2F5Wd
