Download eBook Free: https://ouo.io/yak9fa Marketing Plans: How to Prepare Them, How to Use Them By: Malcolm McDonald, Hugh Wilson Publisher: John Wiley & Sons P&T Print ISBN: 9780470669976, 0470669977 eText ISBN: 9780470670163, 0470670169 Edition: 7th Format: PDF Available from $ 48.00 USD SKU 9780470670163 Marketing Plans, Seventh Edition presents a practical, no-nonsense style and approach that helps and encourages practicing managers with the difficult task of marketing planning. This helpful text illustrates the process of preparing a marketing plan, how to manage that process, and how to put the plan in action. The new edition has been thoroughly updated with contemporary thinking and includes new information on multi-channel integration and other new electronic routes to market. All case material and examples have also been revised. Additional ISBNs 9780470670118, 9780470670125, 9780470670163, 9786613371737, 9781283371735, 0470670118, 0470670126, 0470670169, 6613371734, 1283371731
