Click Here to Download: https://ouo.io/yQa4io Marketing Research for Managers By: Sunny Crouch; Matthew Housden Publisher: Routledge Print ISBN: 9780750654531, 0750654538 eText ISBN: 9781136379666, 1136379665 Edition: 3rd Pages: 392 Copyright year: 2002 Format: EPUB Available from $ 25.18 USD SKU 9781136379666R90 The purpose of Marketing Research for Managers is to enable managers to become more informed research users and buyers. The more managers know about how marketing research works, the more effective they can be in using it as a management tool. This new edition of the text includes: * The development of the knowledge economy * Analysis of customer relationship management * Comprehensive discussion of electronic techniques * New and updated case studies and examples Additional ISBNs 9780080479224, 9781136379666, 9781136379673, 9781281051530, 9781136379628, 9781417507641, 0080479227, 1136379665, 1136379673, 1281051535, 1136379622, 1417507640, 9780750654531, 9780750604888, 0750654538, 0750604883, 9781138144309, 1138144304
