Marketing Research An Applied Orientation By: Naresh K. Malhotra; SPSS SPSS Publisher: Pearson Print ISBN: 9780136085430, 0136085431 eText ISBN: 9780133071757, 0133071758 Edition: 6th Copyright year: 2010 Format: PDF Available from $ 59.99 USD SKU 9780133071757R180 This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. For undergraduate and graduate marketing research courses. Experience the Interaction Between Marketing Research and Marketing Decision-Making Marketing Research: An Applied Orientation takes a unique applied and managerial orientation that illustrates the interaction between marketing research decisions and marketing management decisions. This text is comprehensive, practical, and presents balanced coverage of both qualitative and quantitative material. The S ixth Edition is even more current, Download ebook: https://ouo.io/IB6af3c
