Click Here to Download: https://ouo.io/a0u9JY3 Marketing Strategy Based on First Principles and Data Analytics By: Robert Palmatier; Shrihari Sridhar Publisher: Red Globe Press Print ISBN: 9781137526236, 1137526238 eText ISBN: 9781137526243, 1137526246 Copyright year: 2017 Format: PDF Available from $ 42.60 USD SKU 9781137526243R180 This is a brand new textbook on marketing strategy that focuses on the pursuit of solutions to four fundamental marketing problems: 1. All customers differ 2. All customers change 3. All competitors react 4. All resources are limited Structured around these four First Principles of Marketing, this important new textbook offers a unique and extensively classroom-tested approach to marketing strategy. It provides a structured framework to develop effective strategies to deal with diverse marketing problems while integrating data analytics into the decision-making process. Authored by world-leading experts in marketing strategy, Marketing Strategy: First Principles and Data Analytics is the ideal companion for undergraduate, MBA and Executive MBA students of marketing, and practicing executives looking to bring a more systematic approach to their firmsâ marketing strategy efforts. Additional ISBNs 978-1-137-52624-3
