Download eBook Free: https://ouo.io/4mB4CmL Marketing Value Metrics: A New Metrics Model to Measure Marketing Effectiveness By: McDonald, Malcolm; Mouncey, Peter; Maklan, Stan Publisher: Kogan Page Print ISBN: 9780749468972, 0749468971 eText ISBN: 9780749468989, 074946898X Edition: 2nd Format: EPUB Available from $ 39.95 USD SKU 9780749468989 Measure marketing effectiveness, align marketing activities with corporate strategy and deliver accountability with this metrics model developed at the renowned Cranfield School of Management.
