Download eBook Free: https://ouo.io/SucYnM Media Convergence Handbook - Vol. 1 Journalism, Broadcasting, and Social Media Aspects of Convergence By: Artur Lugmayr Publisher: Springer Print ISBN: 9783642544835, 3642544835 eText ISBN: 9783642544842, 3642544843 Copyright year: 2016 Format: PDF Available from $ 139.00 USD SKU 9783642544842 The Media Convergence Handbook sheds new light on the complexity of media convergence and the related business challenges. Approaching the topic from a managerial, technological as well as end-consumer perspective, it acts as a reference book and educational resource in the field. Media convergence at business level may imply transforming business models and using multiplatform content production and distribution tools. However, it is shown that the implementation of convergence strategies can only succeed when expectations and aspirations of every actor involved are taken into account. Media consumers, content producers and managers face different challenges in the process of media convergence. Volume I of the Media Convergence Handbook encourages an active discourse on media convergence by introducing the concept through general perspective articles and addressing the real-world challenges of conversion in the publishing, broadcasting and social media sectors.
