Click Here to Download: https://ouo.io/C5MMye Media Corporate Entrepreneurship Theories and Cases By: Min Hang Publisher: Springer Print ISBN: 9789811021213, 981102121X eText ISBN: 9789811021220, 9811021228 Copyright year: 2016 Format: PDF Available from $ 99.00 USD SKU 9789811021220 This book examines corporate entrepreneurship start-ups in the media industries and provides a timely solution to fill in the gap of academic as well as practical knowledge in this regard. It brings together new media venturing practices in the west and east and covers new media opportunities in various emerging forms, including gaming, Internet, mobile and webcasting business. The book presents case studies from major transnational media companies, highlights the industry specific characteristics of corporate entrepreneurship, and thus contributes to understanding the links between new business venturing and certain particular industries, so as to further explore the industry specific characteristics of entrepreneurship. This book also suggests a new approach to integrate economic and management theories for the study of media corporate entrepreneurship; while the two sets of theories are conflicting with each other, the book proposes a contingent model to reconcile different theories. This is an innovative approach and will be a valuable starting point to construct an interdisciplinary theoretical framework for new media business studies.
