Media Trust In A Digital World

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    Media Trust in a Digital World
    Communication at Crossroads
    By: Thomas Osburg
    Publisher:
    Springer
    Print ISBN: 9783030307738, 3030307735
    eText ISBN: 9783030307745, 3030307743
    Copyright year: 2019
    Format: EPUB
    Available from $ 84.99 USD
    SKU 9783030307745
    This book examines the shifting role of media trust in a digital world, and critically analyzes how news and stories are created, distributed and consumed. Emphasis is placed on the current challenges and possible solutions to regain trust and restore credibility. The book reveals the role of trust in communication, in society and in media, and subsequently addresses media at the crossroads, as evinced by phenomena like gatekeepers, echo chambers and fake news. The following chapters explore truth and trust in journalism, the role of algorithms and robots in media, and the relation between social media and individual trust. The book then presents case studies highlighting how media creates trust in the contexts of: brands and businesses, politics and non-governmental organizations, science and education. In closing, it discusses the road ahead, with a focus on users, writers, platforms and communication in general, and on media competency, skills and education in particular.
     

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