Click Here to Download: https://ouo.io/QK0co6 Modern Banking By: Shelagh Heffernan Publisher: John Wiley & Sons P&T Print ISBN: 9780470095003, 0470095008 eText ISBN: 9780470020043, 0470020040 Edition: 1st Format: PDF Available from $ 58.64 USD SKU 9780470020043R120 Modern Banking is a sequel to the highly successful, Modern Banking in Theory and Practice, first published in 1996. Over the last decade many aspects of banking have changed considerably, though the key features that distinguish banks from other financial institutions remain. Some might question the need for a book on banking rather than one on financial institutions, while banks remain special and unique to the financial sector, books need to be devoted to them. Modern Banking focuses on the theory and practice of banking, and its prospects in the new millennium. The book is written for courses in banking and finance at Masters/MBA level, or undergraduate degrees specialising in this area. Bank practitioners wishing to deepen and broaden their understanding of banking issues may also be attracted to this book. While they often have exceptional detailed knowledge of the areas they have worked in, busy bankers may be all too unaware of the key broader issues. Consider the fundamental question: what is unique about a bank? What differentiates it from other financial institutions? Answering these questions begins to show how banks should evolve and adapt--or fail. If bankers know the underlying reasons for why profitable banks exist, it will help them to devise strategies for sustained growth.
