Click Here to Download: https://ouo.io/C14lA5 Narrative and Innovation New Ideas for Business Administration, Strategic Management and Entrepreneurship By: Andreas P. Müller Publisher: Springer VS Print ISBN: 9783658013745, 3658013745 eText ISBN: 9783658013752, 3658013753 Copyright year: 2013 Format: PDF Available from $ 84.99 USD SKU 9783658013752 The editors bring two terms, narrative and innovation, together in an interdisciplinary and interactive way. Narratives are ubiquitous and hold the potential to indicate future changes in politics, economies and markets. As “stressors” and stabilizers in organizations, narratives and changes in the consensus narrative indicate the need for strategic change or organizational stasis and may be utilized as a source for early recognition in strategic management. The use of narratives in management, however, makes it necessary to adopt a new perspective. This volume offers a polyphonic forum for the development of an interpretive approach towards business administration, strategic management, and entrepreneurship, by introducing instruments of semiotics, linguistics, narratology, and others. This compilation, therefore, presents a comprehensive overview of scientific and industrial perspectives beyond the mainstream.
