Negotiating Business Narratives

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    Negotiating Business Narratives
    Fables of the Information Technology, Automobile Manufacturing, and Financial Trading Industries
    By: Sandford Borins; Beth Herst
    Publisher:
    Palgrave Pivot
    Print ISBN: 9783319779225, 3319779222
    eText ISBN: 9783319779232, 3319779230
    Copyright year: 2018
    Format: EPUB
    Available from $ 54.99 USD
    SKU 9783319779232
    Engages with an important aspect of contemporary culture (movies, novels, biographies, histories about business) in a thoughtful, rigorous, and accessible way Demonstrates that how we as a society think about business is strongly influenced by the way it is represented in these texts, and that this influences key personal influences Examines texts’ influence on social discourse and the circulation and reproduction within popular culture of the narrative structures they instantiate
     

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