Click Here to Download: https://ouo.io/aQwZi1 Net Words: Creating High-Impact Online Copy By: Nick Usborne Publisher: McGraw-Hill Education (Professional) Print ISBN: 9780071380393, 0071380396 eText ISBN: 9780071415774, 0071415777 Edition: 1st Copyright year: 2002 Format: PDF Available from $ 19.00 USD SKU 9780071415774 A guide to creating copy that connects with customersand makes the sale Advertising and promotion professionals have long known that, while bells and whistles may grab a customer's attention, words make the sale. Yet, nearly a decade into the Web revolution, E-commerce professionals are just now waking up to the fact that the usual high-tech, graphics-heavy approach to site design is bad for business. Net Words explores the reasons why and makes a strong case for a revolutionary new approach to copywriting tailored to the unique demands of a powerful new medium. With the help of dozens of examples of successful and unsuccessful on-line writing, author Nick Usborne shows readers how to harness the power of the written word for the Web. Readers learn how to imbue a business with a distinctive on-line voice and use it to forge lasting bonds with customers, increase market share, and close sales.
