Neúocience In Ìnormation Sytems Rẻch

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    26/10/2023
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    Neuroscience in Information Systems Research
    Applying Knowledge of Brain Functionality Without Neuroscience Tools
    By: René Riedl; Fred D. Davis; Rajiv Banker; Peter H. Kenning
    Publisher:
    Springer
    Print ISBN: 9783319487540, 331948754X
    eText ISBN: 9783319487557, 3319487558
    Copyright year: 2017
    Format: PDF
    Available from $ 84.99 USD
    SKU: 9783319487557 This book shows how information systems (IS) scholars can effectively apply neuroscience expertise in ways that do not require neuroscience tools. However, the approach described here is intended to complement neuroscience tools, not to supplant them. Written by leading scholars in the field, it presents a review of the empirical literature on NeuroIS and provides a conceptual description of basic brain function from a cognitive neuroscience perspective. Drawing upon the cognitive neuroscience knowledge developed in non-IS contexts, the book enables IS scholars to reinterpret existing behavioral findings, develop new hypotheses and eventually test the hypotheses with non-neuroscience tools. At its core, the book conveys how neuroscience knowledge makes a deeper understanding of IS phenomena possible by connecting the behavioral and neural levels of analysis. SKU: 9783319487540
    Ebooks here: https://ebookscoffee.sellpass.io/products/Neuroscience-in-Information-Systems-Research
     

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