New Strategies For Reputation Management: Gaining Control Of Issues, Crises

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    20/5/2024
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    New Strategies for Reputation Management: Gaining Control of Issues, Crises
    By: Griffin, Andrew
    Publisher:
    Kogan Page
    Print ISBN: 9780749456337, 0749456337
    eText ISBN: 9780749452933, 0749452935
    Edition: 1st
    Pages: 184
    Format: EPUB
    Available from $ 29.95 USD
    SKU 9780749452933
    This book explores the very important area of corporate communications and aims to delve into the most recent techniques and practices used in the public relations industry. New Strategies for Reputation Management demonstrates how our approach to crisis and issues management needs to change in light of recent terrorist threats, corporate scandals and major disasters - and it examines the different ways various countries/companies handled these threats.
    Additional ISBNs
    9780749450076, 9780749456337, 074945007X, 0749456337, 9780749450076, 074945007X
     

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