Click Here to Download: https://ouo.io/66HKX4 New Technologies and Branding By: Philippe Sachetti; Thibaud Zuppinger Publisher: Wiley-ISTE Print ISBN: 9781786301970, 1786301970 eText ISBN: 9781119510550, 1119510554 Edition: 1st Copyright year: 2018 Format: EPUB Available from $ 96.99 USD SKU 9781119510550 Between cases of study, theoretical panorama and practical reflections, this book gives brand leaders the means to defend their brand in a changing environment, where new technologies and manipulation techniques have rendered old defense schemes obsolete. Rather than suggesting a reflection from the point of view of the crisis, the authors deal with the question under another, broader theme: conflict.
