Click Here to Download: https://ouo.io/l73IJd On Becoming a Consumer By: James McNeal Publisher: Routledge Print ISBN: 9780750683357, 075068335X eText ISBN: 9781136375606, 1136375600 Edition: 1st Pages: 432 Copyright year: 2007 Format: EPUB Available from $ 31.98 USD SKU 9781136375606R90 The book demonstrates how consumer development is intertwined with cognitive and motor development; each of the three dependent on the other two. Showing consumer behavior being responsible for body and mind development is new thinking; yet, the examples are clearly presented so that any interested person can grasp them. Presenting consumer behavior in stages of development, while logical, is essentially new also. We are familiar with cognitive development, for example, being described in stages, but not CB. In fact, stages of cognitive development are sometimes used as a framework for explaining consumer behavior but not its development as such. In this sense then, the book might be considered cutting edge as compared to one that offers a slightly different approach to the existing thought on consumer behavior. Additional ISBNs 9781280752117, 1280752114
