Click Here to Download: https://ouo.io/6S6EW4n Perspectives on Public Relations Research By: Danny Moss; Dejan Vercic; Gary Warnaby Publisher: Routledge Print ISBN: 9780415217675, 0415217679 eText ISBN: 9781134603299, 1134603290 Edition: 1st Pages: 288 Copyright year: 1999 Format: EPUB Available from $ 31.18 USD SKU 9781134603299R90 The practice and study of public relations has grown significantly within Europe over the past decade, yet as a discipline, it remains a relatively unexplored field. This volume of papers brings together contributions from some of the leading international public relations academics and practitioners who provide valuable insights into the theories underpinning current public relations thinking and practice, and illustrate the diversity of perspectives that characterize this evolving area. Key issues discussed include:- * the contribution of public relations to strategic management in organizations * the feminization of public relations * the function of rhetorical study in our understanding of modern corporate dialogue * international perspectives of public relations. A valuable aid to both students and practitioners, this fascinating book challenges some of the traditional assumptions about public relations practice. Additional ISBNs 9780203192931, 9780203192924, 9786611190248, 9781134603299, 9781281190246, 9781134603251, 9781134603305, 0203192931, 0203192923, 6611190244, 1134603290, 1281190241, 1134603258, 1134603304, 9780415217675, 9780415316187, 0415217679, 0415316189
