Pharmaceutical Marketing A Practical Guide By: Dimitris Dogramatzis Publisher: routledge Print ISBN: 9781574911183, 157491118X eText ISBN: 9781420025989, 1420025988 Edition: 1st Copyright year: 2001 Format: PDF Available from $ 23.18 USD SKU 9781420025989R90 Designed as a practical guide for the pharmaceutical industry, this book covers how to apply cutting-edge marketing concepts and tools to the real-world intricacies of marketing a heavily regulated product whose success is determined not by the actual end-user, but by various industry stakeholders. From creating a worldwide vision that cascades into local tactics to managing a drug portfolio or pricing a particular product, this book guides readers through developing, implementing, and auditing a successful marketing strategy geared specifically to the pharmaceutical industry. It provides graphs, tables, worksheets, pharmaceutical case studies, and a sample marketing strategy. Additional ISBNs 9781280507069, 1280507063 Download eBook Free: https://ouo.io/TUPzu6W
