Pharmaceutical Product Branding Strategies Simulating Patient Flow and Portfolio Dynamics By: Mark Paich Publisher: routledge Print ISBN: 9781420087703, 1420087703 eText ISBN: 9781420087710, 1420087711 Edition: 2nd Copyright year: 2009 Format: PDF Available from $ 23.18 USD SKU 9781420087710R90 This updated Second Edition details how marketers, forecasters, and brand planners can achieve optimal success by building internally consistent simulation models to project future behavior of patients, physicians, and R&D processes. By introducing the reader to the complexities facing many pharmaceutical firms, specifically issues around cross-functional coordination and knowledge integration, this guide provides a framework for dynamic modeling of interest to several pharmaceutical markets, including epidemiology, market definitions, compliance/persistency, and revenue generation in the context of patient flows or movements. Features in the text include: Additional ISBNs 9781282031531, 9781420087710, 1282031538, 1420087711 Download eBook Free: https://ouo.io/9fYOvM
