Proceedings Of The 2nd Advances In Business Research International Conference

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    Proceedings of the 2nd Advances in Business Research International Conference
    ABRIC2016
    By: Fauziah Noordin
    Publisher:
    Springer
    Print ISBN: 9789811060526, 9811060525
    eText ISBN: 9789811060533, 9811060533
    Copyright year: 2018
    Format: PDF
    Available from $ 239.00 USD
    SKU 9789811060533
    This book contains the refereed proceedings of the 2nd Advances in Business Research International Conference (ABRIC2016). Chapters in the book address the theme of Advancing Knowledge, Connecting the World, reflecting on the emerging issues in various business management fields and the interconnections of multiple disciplines for creating knowledge advancement. Papers were carefully reviewed and selected and grouped into four main themes: economic and finance, marketing and communications, management, and information technology in business. The book serves as a helpful resource for students and researchers of business management, especially in understanding issues and cases of business in emerging economies and markets.
     

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