Click Here to Download: https://ouo.io/zO6wR8J Public Affairs in Practice A Practical Guide to Lobbying By: Stuart Thomson; Steve John Publisher: Kogan Page Print ISBN: 9780749444723, 074944472X eText ISBN: 9780749450465, 0749450460 Edition: 1st Pages: 192 Copyright year: 2007 Format: PDF Available from $ 35.00 USD SKU 9780749450465 Public Affairs in Practice explains how public affairs (PA) is now much more than just political lobbying. Modern PA includes working with other policy-making bodies, such as regulators, commercial organizations and other interested parties. This is the first book to examine the methods PA professionals use to make an impact. It takes each area of the industry in turn and looks at the tools involved in delivering a PA programme. It also highlights the potential benefits of public affairs, such as protecting an organization from perceived threats of new regulation; identifying new market opportunities; and raising the profile of an organization. Case studies and tips from industry professionals make this a practical how to guide for practitioners at all levels and students. Importantly, the authors consider not only established markets the US, UK and Western Europe but also the opportunities presented to companies from these countries by the EU accession states and China, where there are currently very few PA professionals. Finally, there is a discussion of future trends and developments in PA.
