Click Here to Download: https://ouo.io/rZ5xy6 Public Relations and Communication Management in Europe A Nation-by-Nation Introduction to Public Relations Theory and Practice By: Betteke van Ruler Publisher: De Gruyter Mouton Print ISBN: 9783110176117, 3110176114 eText ISBN: 9783110197198, 3110197197 Edition: 1st Copyright year: 2004 Format: PDF Available from $ 224.00 USD SKU 9783110197198 The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach. It presents a nation-by-nation introduction to historical public relations developments and current topics in European countries, written by noted national experts in public relations research and well-known professionals who are able to oversee the situation in their own countries. The contributions take an insider point of view and combine researched facts and figures with qualitative observations and personal reviews. In addition, the book provides conceptual statements that offer an insight into theoretical approaches. Additional ISBNs 9783110176124, 3110176122
