Public Relations In The Nonprofit Sector

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    Public Relations in the Nonprofit Sector
    Theory and Practice
    By: Richard D. Waters
    Publisher:
    Routledge
    Print ISBN: 9781138795082, 1138795089
    eText ISBN: 9781317636908, 1317636902
    Edition: 1st
    Pages: 366
    Copyright year: 2015
    Format: EPUB
    Available from $ 20.78 USD
    SKU 9781317636908R90
    Nonprofit organizations are managing to carry out sophisticated public relations programming that cultivates relationships with their key audiences. Their public relations challenges, however, have routinely been understudied. Budgetary and staffing restraints often limit how these organizations carry out their fundraising, public awareness and activism efforts, and client outreach. This volume explores a range of public relations theories and topics important to the management of nonprofit organizations, including crisis management, communicating to strengthen engagement online and offline, and recruiting and retaining volunteer and donor support.
    Additional ISBNs
    9781317636892, 9781317636908, 9781317636915, 9781322434759, 1317636899, 1317636902, 1317636910, 1322434751, 9781138306059, 1138306053
     

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