Click Here to Download: https://ouo.io/Qiiqn3D Putting the Public Back in Public Relations How Social Media Is Reinventing the Aging Business of PR By: Brian Solis; Deirdre K. Breakenridge Publisher: FT Press PTG Print ISBN: 9780137150694, 0137150695 eText ISBN: 9780137011261, 0137011261 Edition: 1st Copyright year: 2009 Format: EPUB Available from $ 29.99 USD SKU 9780137011261 Forget the pitch: Yesterday's PR techniques just don't work anymore. That's the bad news. Here's the great news: Social Media and Web 2.0 offer you an unprecedented opportunity to make PR work better than ever before. This book shows how to reinvent PR around two-way conversations, bring the public back into public relations and get results that traditional PR people can only dream about. Drawing on their unparalleled experience making Social Media work for business, PR 2.0.com's Brian Solis and industry leader Deirdre Breakenridge show how to transform the way you think, plan, prioritize, and deliver PR services. You'll learn powerful new ways to build the relationships that matter, and reach a new generation of influencers...leverage platforms ranging from Twitter to Facebook...truly embed yourself in the communities that are shaping the future. Best of all, you won't just learn how to add value in the Web 2.0 world: You'll learn how to prove how new, intelligent, and socially rooted PR will transform your organization into a proactive, participatory communication powerhouse that is in touch and informed with its community of stakeholders. Additional ISBNs 9780132168182
