Click Here to Download: https://ouo.io/nL1bYC Qualitative Research Methods in Public Relations and Marketing Communications By: Christine Daymon; Immy Holloway Publisher: Routledge Print ISBN: 9780415471176, 0415471176 eText ISBN: 9781136935022, 1136935029 Edition: 2nd Pages: 416 Copyright year: 2010 Format: EPUB Available from $ 29.58 USD SKU 9781136935022R90 The second edition of this highly accessible, core textbook continues to offer students a practical guide to the process of planning, undertaking and writing about qualitative research in public relations and marketing communications. Through clear explanations and illustrations, the book encourages undergraduate and master level students to engage with the main approaches and techniques for conducting critical, reflective investigations. This new edition: Identifies the skills and strategies needed to conduct authentic, trustworthy research Highlights specific analytical techniques associated within the main research approaches Provides new sections on internet-based research, critical discourse analysis, historical research, action research and mixed methods research Qualitative Research Methods in Public Relations and Marketing Communications will be invaluable for those undertaking research methods courses on public relations and marketing communication degrees, as well as those working on a dissertation. Additional ISBNs 9780203846544, 9786612882760, 9781282882768, 9781136935022, 9781136935039, 9781136934988, 0203846540, 661288276X, 1282882767, 1136935029, 1136935037, 1136934987, 9780415471176, 9780415471183, 0415471176, 0415471184
