Download eBook Free: https://ouo.io/BbQIzC Real-Time Marketing and PR: How to Instantly Engage Your Market, Connect with Customers, and Create Products that Grow Your Business Now By: David Meerman Scott Publisher: John Wiley & Sons P&T Print ISBN: 9780470645956, 0470645954 eText ISBN: 9781118171066, 1118171063 Pages: 244 Format: PDF Available from $ 20.00 USD SKU 9781118171066 Not too long ago, the only way for corporations to influence the news was to have their PR department spend a week creating a press release, vet it with the lawyers and executives, and send it out to a magazine, newspaper, television or radio show, which hopefully ran a positive story--days or even months later. No more. News has changed from a predictable cycle driven by the evening television news broadcasts and daily newspaper production deadlines. In the new cycle, Twitter is instantaneous. Blogs and media websites are updated in seconds. Consumers post YouTube videos 24-7. Corporations must influence the news by responding to events in real-time, as they occur, before the opportunity is missed and customers see them as an unresponsive, clueless dinosaur. However, most organizations do not have marketing and PR strategies in place that enable them to respond immediately to negative press or to the changing landscape with new products. They cant react in time to make a difference. Real-Time Marketing s immediate, always-on world.
