Click Here to Download: https://ouo.io/VJQgnJ Realizing Business Model Innovation A Strategic Approach for Business Unit Managers By: Martin Trapp Publisher: Springer Gabler Print ISBN: 9783658050931, 3658050934 eText ISBN: 9783658050948, 3658050942 Copyright year: 2014 Format: PDF Available from $ 89.00 USD SKU 9783658050948 Today’s profound environmental dynamics render it increasingly difficult for firms to sustain business models with returns above the industry average. Business model innovation aims to seize a new opportunity by crafting the right new business model. It offers firms a path back to high returns and profitable growth. However, risk aversion and organizational rigidities may immobilize established industry players. Martin Trapp employs an explorative multiple-case study covering large European corporations to identify management practices. These practices support business unit managers in successfully realizing business model innovation and, together, establish a deliberate, strategic-level management approach.
