Relationship Marketing In Professional Services

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    Relationship Marketing in Professional Services
    A Study of Agency-Client Dynamics in the Advertising Sector
    By: Aino Halinen
    Publisher:
    Routledge
    Print ISBN: 9780415146074, 0415146070
    eText ISBN: 9781134758135, 1134758138
    Edition: 1st
    Pages: 392
    Copyright year: 1996
    Format: EPUB
    Available from $ 23.18 USD
    SKU 9781134758135R90
    Relationship marketing is one of the most challenging marketing concepts of the decade. In a five-year 'fly on the wall' case study, Halinen explores the relationship between a Helsinki advertising agency and its international client.
    Additional ISBNs
    0203068505, 0203130219, 0203025512, 6610332061, 1280332069, 1134758138, 113475809X, 1134758146, 0203280776
     

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