Click Here to Download: https://ouo.io/totDWw Researching Customer Satisfaction and Loyalty How to Find Out What People Really Think By: Paul Szwarc Publisher: Kogan Page Print ISBN: 9780749443368, 0749443367 eText ISBN: 9780749446215, 0749446218 Edition: 1st Pages: 272 Copyright year: 2005 Format: PDF Available from $ 39.95 USD SKU 9780749446215 Customer satisfaction and loyalty has been one of the largest areas of market research for the past twenty years, and interest in it continues to increase. Organizations today invest heavily in programmes designed to retain customers as they recognize the importance of having loyal, committed customers to sustain and increase company profits. Researching Customer Satisfaction and Loyalty is a vital guide to this expanding area. It examines how to research customer satisfaction from both a client and a supplier perspective, and how to get the best results from that research. The breadth of detail is exhaustive and topics covered include: the development of customer satisfaction and loyalty, management theories about it, qualitative and quantitative research, and how market research projects get commissioned. The book also looks at the factors that both supplier and client need to consider when preparing a research brief and proposal, how interest in this area is changing and what the future holds for research into customer satisfaction.
