Click Here to Download: https://ouo.io/TfCwcN Retail Marketing and Branding: A Definitive Guide to Maximizing ROI By: Jesko Perrey, Dennis Spillecke Publisher: John Wiley & Sons P&T Print ISBN: 9781118489529, 1118489527 eText ISBN: 9781118489505, 1118489500 Edition: 2nd Format: PDF Available from $ 36.54 USD SKU 9781118489505R120 Retail Marketing and Branding, 2nd Edition looks at how retailers can make more out of their marketing money with retail best practices in branding and marketing spend optimization. The second edition of Retail Marketing and Branding includes the following updates: * New and updated case examples * Updated figures and examples throughout * New interviewers with recent experiences * Additional chapters Additional ISBNs 9781118489512, 9781118489499, 9781118489505, 9781283893305, 1118489519, 1118489497, 1118489500, 1283893304