Rethinking The Sales Force: Redefining Selling To Create And Capture Customer Value

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Rethinking the Sales Force: Redefining Selling to Create and Capture Customer Value
By: John DeVincentis; Neil Rackham
Publisher:
McGraw-Hill Education (Professional)
Print ISBN: 9780071342537, 0071342532
eText ISBN: 9780071371261, 0071371265
Edition: 1st
Copyright year: 1999
Format: EPUB
Available from $ 34.00 USD
SKU 9780071371261
In today's markets, success no longer depends on communicating the value of products or services. It rests on the crucial ability to create value for customers. Sales forces need to retool current strategies by recognizing the customer's dominant power in today's economy and what that means for those who sell. Capitalizing on research into the practices of cutting edge companies, the authors show how the successful sales force breaks away from traditional thinking and transforms themselves into complex business processes with multiple sales approaches and selling mdoels that meet the demands of today's sophisticated customers.