Click Here to Download: https://ouo.io/8b5Tbm Revenue Management in Manufacturing State of the Art, Application and Profit Impact in the Process Industry By: Danilo Zatta Publisher: Springer Print ISBN: 9783319302393, 3319302396 eText ISBN: 9783319302409, 331930240X Copyright year: 2016 Format: PDF Available from $ 129.00 USD SKU 9783319302409 This book focuses on the application of revenue management in the manufacturing industry. Though previous books have extensively studied the application of revenue management in the service industry, little attention has been paid to its application in manufacturing, despite the fact that applying it in this context can be highly profitable and instrumental to corporate success. With this work, the author demonstrates that the manufacturing industry also fulfills the prerequisites for the application of revenue management. The book includes a summary of empirical studies that effectively illustrate how revenue management is currently being applied across Europe and North America, and what the profit potential is.
