Revenue Management

Thảo luận trong 'Học tập' bởi boksfre, 27/5/2024.

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    Revenue Management
    A Practical Pricing Perspective
    By: I. Yeoman
    Publisher:
    Palgrave Macmillan
    Print ISBN: 9780230241411, 0230241417
    eText ISBN: 9780230294776, 0230294774
    Pages: 296
    Copyright year: 2011
    Format: PDF
    Available from $ 71.40 USD
    SKU 9780230294776R180
    Pricing is about deciding your market position whereas revenue management is the strategic and tactical decisions firms take in order to optimize revenues and profits. This book offers insights into research, theories, applications and innovations and how to makes these work in different industries.
    Additional ISBNs
    978-0-230-29477-6
     

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