Click Here to Download: https://ouo.io/IAKxwv Scenario-based Strategic Planning Developing Strategies in an Uncertain World By: Burkhard Schwenker Publisher: Springer Gabler Print ISBN: 9783658028749, 3658028742 eText ISBN: 9783658028756, 3658028750 Copyright year: 2013 Format: PDF Available from $ 69.99 USD SKU 9783658028756 In a world characterized by increasing complexity and volatility, managers must be able to flexibly adapt their strategies to changing environmental conditions. Traditional strategic management frameworks often fail in this context. Therefore, we present scenario-based strategic planning as a framework for strategic management in an uncertain world. Previous approaches to scenario planning were complex and focused on the long term, but the approach developed by Roland Berger and the Center for Strategy and Scenario Planning at HHL Leipzig Graduate School of Management is different. By designing appropriate tools and integrating scenario planning into strategic planning, we have made our approach less complex and easier for firms to apply. We illustrate the approach with examples from different industries.
