Click Here to Download: https://ouo.io/s76Ahws Scenarios: The Art of Strategic Conversation By: Kees van der Heijden Publisher: John Wiley & Sons P&T Print ISBN: 9780470023686, 0470023686 eText ISBN: 9781119995524, 1119995523 Edition: 2nd Format: EPUB Available from $ 39.99 USD SKU 9781119995524 Scenario planning allows companies to move away from linear thinking and better understand external change. Eight years (and 30,000 copies) after publication Scenarios is still acknowledged as the definitive work in the field. Now, Kees van der Heijden brings his bestseller up to date, following up on his original case studies and adding significant new material. The Second Edition changes focus slightly by providing more in-depth analysis and application of the concept of the 'strategic conversation'. While maintaining the underlying rigour of the first edition, van der Heijden revisits the text to make it more practical and accessible, and in doing so delivers the tools needed to chart and navigate a successful future course for any organization in the face of uncertainty. Additional ISBNs 9781280268809, 1280268808
