Click Here to Download: https://ouo.io/8zolGR Search Marketing Strategies By: James Colborn Publisher: Routledge Print ISBN: 9780750666183, 0750666188 eText ISBN: 9781136367137, 1136367136 Edition: 1st Pages: 208 Copyright year: 2006 Format: EPUB Available from $ 25.98 USD SKU 9781136367137R90 Search Marketing Strategies focuses on how to make the most from the search engine industry. Concentrating on the strategic element rather than the procedural approach, the author demonstrates how to adapt the tactical techniques, such as paid search, site side optimization and analytics packages, into search strategies in order to achieve marketing or corporate objectives such as branding, sales and customer acquisition. Additional ISBNs 9781138441217, 113844121X
