Secret Service Hidden Systems That Deliver Unforgettable Customer Service By: John DiJulius Publisher: AMACOM Print ISBN: 9780814471715, 0814471714 eText ISBN: 9780814426975, 0814426972 Edition: 1st Format: EPUB Available from $ 9.99 USD SKU 9780814426975 The new rules for persuasive messaging. When it comes to messaging, what worked in the past won't work today. Our noisy, digital world has undermined our ability to focus. For a message to grab attention and persuade, it now has to pass the SAUCE test and be: Simple, Appealing, Unexpected, Credible, and Emotional. Secret Sauce shows you how to transform unconvincing messages into compelling copy. It comes with a 15-question SAUCE test and a Heat Gauge which allows you to precisely measure the persuasive impact of your messages. Short, easy to read, and packed with visuals, Secret Sauce provides: Clear examples of what works and what doesn't * Fascinating insights from behavioral and neurological research * Powerful lessons from successful and failed campaigns Less than 10 percent of marketing messages are truly compelling-engaging the head and heart. Secret Sauce helps you weed out the clutter and craft messages that stick. Additional ISBNs 9780814474228, 9780814471715, 0814474225, 0814471714 Download eBook Free: https://ouo.io/y8pqNfb
