Click Here to Download: https://ouo.io/UrzJs1 Selling Solar The Diffusion of Renewable Energy in Emerging Markets By: Damian Miller Publisher: Routledge Print ISBN: 9781849712101, 1849712107 eText ISBN: 9781136557484, 1136557482 Edition: 1st Pages: 336 Copyright year: 2009 Format: EPUB Available from $ 23.98 USD SKU 9781136557484R90 To solve the climate crisis, the world must make a wholesale shift to renewable energy technologies. With surging growth in emerging markets, this transformation takes on even greater urgency. The challenges - and opportunities - are immense. Selling Solar considers how such a shift might happen. Focusing on the case of solar photovoltaics, it shows how, at the start of the 21st century, this promising technology began to diffuse rapidly in select emerging markets, after years of struggling to take off. What were the initial barriers to diffusion? How were they overcome? Who did it? And how can this success be replicated? Drawing on literature on innovation diffusion and entrepreneurship, the author answers these questions, showing how entrepreneurs affected profound technological change not just through the solar systems they sold, but through the example they set to both new market entrants and policymakers. In analysing how this happened, this book offers important lessons for the diffusion of a range of renewable energy technologies in emerging markets, and for the advancement of the sector as a whole. Selling Solar is essential reading for anyone who believes in a renewable energy future and wants it sooner rather than later. Additional ISBNs 9781136557484, 9781282100961, 9781136557491, 9781136557446, 9781849772518, 9781136557439, 9781136557460, 1136557482, 1282100963, 1136557490, 113655744X, 1849772517, 1136557431, 1136557466, 9781844075188, 9781849712101, 1844075184, 1849712107
