Click Here to Download: https://ouo.io/x7iUWF Selling the Invisible A Field Guide to Modern Marketing By: Harry Beckwith Publisher: Grand Central Publishing Print ISBN: 9780446520942, 0446520942 eText ISBN: 9780446930031, 0446930032 Format: EPUB Available from $ 10.99 USD SKU 9780446930031 For Sale in US* Only SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as: Greatness May Get You Nowhere Focus Groups Don'ts The More You Say, the Less People Hear & Seeing the Forest Around the Falling Trees. Additional ISBNs 9780759590267, 9780446520942, 0759590265, 0446520942, 9780759590267, 0759590265
