Click Here to Download: https://ouo.io/Dxa67V Sensory Marketing Research on the Sensuality of Products By: Aradhna Krishna Publisher: Routledge Print ISBN: 9781841698892, 184169889X eText ISBN: 9781135429959, 1135429952 Edition: 1st Pages: 428 Copyright year: 2010 Format: EPUB Available from $ 21.58 USD SKU 9781135429959R90 What is sensory marketing and why is it interesting and also important? Krishna defines it as marketing that engages the consumers’ senses and affects their behaviors. In this edited book, the authors discuss how sensory aspects of products, i.e., the touch , taste, smell, sound, and look of the products, affect our emotions, memories, perceptions, preferences, choices, and consumption of these products. We see how creating new sensations or merely emphasizing or bringing attention to existing sensations can increase a product’s or service’s appeal. The book provides an overview of sensory marketing research that has taken place thus far. It should facilitate sensory marketing by practitioners and also can be used for research or in academic classrooms. Additional ISBNs 9786613045935, 9781283045933, 9781135429959, 9781135429911, 9781135429966, 9780203892060, 6613045934, 1283045931, 1135429952, 113542991X, 1135429960, 0203892062, 9781841697536, 9781841698892, 1841697532, 184169889X
