Click Here to Download: https://ouo.io/O65M2 Social Media Law for Business: A Practical Guide for Using Facebook, Twitter, Google , and Blogs Without Stepping on Legal Land Mines A Practical Guide for Using Facebook, Twitter, Google , and Blogs Without Stepping on Legal Landmines By: Glen Gilmore Publisher: McGraw-Hill Education (Professional) Print ISBN: 9780071799607, 0071799605 eText ISBN: 9780071799614, 0071799613 Edition: 1st Copyright year: 2015 Format: PDF Available from $ 35.00 USD SKU 9780071799614 How to Avoid Legal Pitfalls on Social Media Social media is where your customers are--so it's where your business has to be. Unfortunately, this space is packed with land mines that can obliterate your hard-earned success in the time it takes to click a mouse. Written in easy-to-understand, accessible language, Social Media Law for Business reveals your legal rights and responsibilities in the fast-moving and ever-changing social media landscape. Learn how to: Create a social media policy for your business * Recruit, hire, and fire through social media * Share content without getting sued * Blog and run contests * Draft disclosure requirements in digital advertising Glen Gilmore stands alone as the authority on social media law. Social Media Law for Business should become a ready reference for business leaders and digital marketers. -- MARK SCHAEFER, bestselling author of Return on Influence Required reading not only in the classroom, but also in the boardroom--and in any business where people care about getting social media marketing right. -- PETER METHOT, managing director of executive education at Rutgers Business School A layperson's blueprint for minimizing the legal risks of social media marketing, while maximizing the opportunities for digital marketing success. -- AMY HOWELL, founder of Howell Marketing Strategies and coauthor of Women in High Gear
