Sticky Marketing: Why Everything In Marketing Has Changed And What To Do About It

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    Sticky Marketing: Why Everything in Marketing Has Changed and What to do About It
    By: Leboff, Grant
    Publisher:
    Kogan Page
    Print ISBN: 9780749460501, 0749460504
    eText ISBN: 9780749460518, 0749460512
    Pages: 232
    Format: EPUB
    Available from $ 27.95 USD
    SKU 9780749460518
    Sticky Marketing describes how companies need to move away from the old marketing system of shouting messages at people, to a new model of customer engagement, where they will attract customers by providing value and becoming 'sticky'.
     

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