Strategic Bootstrapping

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    Strategic Bootstrapping
    By: Matthew W. Rutherford
    Publisher:
    Business Expert Press
    Print ISBN: 9781606496985, 1606496980
    eText ISBN: 9781606496992, 1606496999
    Copyright year: 2015
    Format: EPUB
    Available from $ 19.95 USD
    SKU 9781606496992
    Strategic Bootstrapping is about helping entrepreneurs sift through the “noise” regarding bootstrapping a start-up. The cold-hard facts on bootstrapping are presented. Practically speaking, most entrepreneurs should avoid bootstrapping, realistically, most entrepreneurs will need to engage in some form of bootstrapping. The argument then shifts to how should one bootstrap? In this era of lean start-ups, effectuation, and bricolage, bootstrapping is oft romanticized but seldom analyzed. This book is different from other bootstrapping books in two key ways. First, it draws on evidence from scienti c study to offer best practices. Second, it utilizes this evidence to help en- trepreneurs thrive—not just survive.
     

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