Click Here to Download: https://ouo.io/3uayD7 Strategic Brand Management By: Kevin Lane Keller Publisher: Pearson Print ISBN: 9780132664257, 0132664259 eText ISBN: 9780133468670, 0133468674 Edition: 4th Pages: 600 Copyright year: 2012 Format: EPUB Available from $ 59.99 USD SKU 9780133468670R180 This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. Create profitable brand strategies by building, measuring, and managing brand equity Kevin Lane Keller is recognized as one of the international leaders in the study of strategic brand management and integrated marketing communications. In Strategic Brand Management: Building, Measuring, and Managing Brand Equity , 4th Edition Keller looks at branding from the perspective of the consumer, and provides a framework that helps students and managers identify, define, and measure brand equity. Using insight from both academics and industry practitioners, the text draws on illustrative examples and case studies of brands marketed in the US and all over the world. Additional ISBNs 9780133255423, 9780132664288, 0133255425
