Strategic Entrepreneurship

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    Strategic Entrepreneurship
    By: Philip A. Wickham
    Publisher:
    Pearson (Intl)
    Print ISBN: 9780273706427, 027370642X
    eText ISBN: 9781408212677, 1408212676
    Edition: 4th
    Pages: 648
    Copyright year: 2006
    Format: PDF
    Available from $ 26.99 USD
    SKU 9781408212677R365
    The text offers an up-to-date, accessible and rigorous examination of a strategic approach to entrepreneurial management and emphasises its distinction from small business management. The text integrates both conceptual and practical ideas from a broad grounding within wider economic, psychological and other social science disciplines.
    The book is written in a clear style, with coherent and logical organisation of themes, and effective visualisation of key ideas to facilitate students’ learning and lecturers’ course planning & delivery. It provides comprehensive coverage of the fast-growing field of entrepreneurship teaching and research.
    Additional ISBNs
    9781447914488, 1447914481
     

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