Click Here to Download: https://ouo.io/hGhJL0 Strategic Management of Technological Innovation By: Melissa Schilling Publisher: McGraw-Hill Higher Education Print ISBN: 9781259539060, 1259539067 eText ISBN: 9781259737817, 1259737810 Edition: 5th Copyright year: 2017 Format: EPUB Available from $ 49.88 USD SKU 9781259737817R180 Strategic Management of Technological Innovation 5e by Melissa Schilling is the first comprehensive and rigorous yet accessible text for the Technology and Innovation Management course. Unlike other books Schilling’s approach synthesizes the major research in the field providing students with the knowledge needed to enhance case discussion and analysis. The subject is approached as a strategic process and as such is organized to mirror the strategic management process used in most strategy textbooks progressing from assessing the competitive dynamics of a situation to strategy formulation to strategy implementation. As a brief affordable paperback it is ideal to package with cases. Recommended case sets from the author are available through McGraw-Hill Create or from the Harvard Business School Case Database.
