Click Here to Download: https://ouo.io/ZXN18q Strategic Marketing For Health Care Organizations: Building A Customer-Driven Health System By: Philip Kotler Publisher: Jossey-Bass Print ISBN: 9780787984960, 0787984965 eText ISBN: 9780470249093, 0470249099 Pages: 576 Format: PDF Available from $ 63.99 USD SKU 9780470249093R90 This much-needed text offers an authoritative introduction to strategic marketing in health care and presents a wealth of ideas for gaining the competitive edge in the health care arena. Step by step the authors show how real companies build and implement effective strategies. It includes marketing approaches through a wide range of perspectives: hospitals, physician practices, social marketing, international health, managed care, pharmaceuticals, and biotechnology. With Strategic Marketing for Health Care Organizations, students and future administrators will have a guide to the most successful strategies and techniques, presented ready to apply by the most knowledgeable authors.
