Strategic Writing Multimedia Writing for Public Relations, Advertising and More By: Charles Marsh; David W. Guth; Bonnie Short Publisher: Routledge Print ISBN: 9781138037120, 1138037125 eText ISBN: 9781351712187, 1351712187 Edition: 4th Copyright year: 2018 Format: EPUB Available from $ 40.38 USD SKU 9781351712187R90 In its fourth edition, Strategic Writing emphasizes the goal-oriented mission of high-quality public relations and media writing with clear, concise instructions for more than 40 types of documents. This multidisciplinary text covers writing for public relations, advertising, sales and marketing, and business communication. In addition, it includes concise chapters on topics such as diversity, ethics and the legal aspects of strategic writing. Featuring a spiral binding, examples for each document and a user-friendly recipe approach, Strategic Writing is ideal for undergraduate PR or advertising writing classes that take an interdisciplinary approach. This new edition devotes new attention throughout to social media and writing in the digital realm, and features new and updated online resources for students and instructors. Additional ISBNs 9781351712187, 9781351712194, 1351712187, 1351712195, 9781138037106, 1138037109 Download eBook Free: https://ouo.io/1V7TXD
