Click Here to Download: https://ouo.io/B6YarH Strategy for the Corporate Level: Where to Invest, What to Cut Back and How to Grow Organisations with Multiple Divisions By: Andrew Campbell, Michael Goold, Marcus Alexander, Jo Whitehead Publisher: Jossey-Bass Print ISBN: 9781118818374, 1118818377 eText ISBN: 9781118818367, 1118818369 Edition: 2nd Format: PDF Available from $ 39.99 USD SKU 9781118818367 This revised and updated best-selling classic is primarily about companies that have more than one business, and need a strategy across those businesses: normally referred to as group-level or corporate-level strategy. Corporate-level strategy addresses four types of decision that only corporate-level managers can make: - what businesses or markets to enter - how much to invest in each business - how to select, interact with and guide the managers of these businesses - what activities to centralise at the corporate level Corporate-level Strategy includes additional online resources and provides managers and executive students with all the tools they need to make and review effective corporate strategy across a range of organizations.
